The Peel Chamber of Commerce & Industry is committed to encouraging business growth and opportunity in the Peel region.

We represent the concerns of member businesses and act as a voice for the industry. We have established affiliations with a range of specialty committees to effect changes that will have a positive impact on our growing membership base throughout the Peel region.

The Peel Chamber recognized the need to represent its members more effectively, and as a result, developed on-the-ground Specialty Committees in response to the specific, areas of growth, events and industries within the Peel Region.

These Specialty Committees have fast become recognised as ‘one stop shops’ to establish and strengthen sustainable co-operative partnerships between business, consumers and government agencies.

Nominated representatives from these Specialty Committees regularly report to the Executive Committee to ensure the lines of communication are effective and to maximise the resources of these expansive networks throughout the region.

Mission Statement...

"To ensure the economic prosperity of country regions through the promotion of commercial activity, entrepreneurial skills and job creation in regional Western Australia."

The Regional Chambers of Commerce & Industry (WA) Inc. (RCCIWA) is a new peak organisation representing the regional, rural and remote commercial interests of the nine regions in Western Australia.

The RCCIWA will be a strong lobby group to ensure greater political recognition of the abilities, needs and aspirations of regional WA. Among its goals, it will:

• work closely with government and other political parties to encourage economic development;
• develop, protect and promote the general interests of trade, commerce and industry in regional WA; and
• promote and assist in the development of high standards of education and training for employment.

The RCCIWA will help ensure the ecomomic prosperity of country regions through the promotion of commercial activity, entrepreneurial skills and job creation in regional, rural and remote Western Australia. It will provide strong and effective representation for commerce and industry outside the Perth metropolitan area, and will work closely with other industry organisations. It will also work closely with all levels of government, especially the Regional Development Commissions, Small Business Development Corporation, and local Shire Councils.

The RCCIWA aims to be the voice of business in regional Western Australia.

Political recognition of the abilities, needs and aspirations of the State's regions. RCCI WA's founding regional member chambers are:

• Gascoyne (based in Carnarvon)
• Goldfields-Esperance (based in Kalgoorlie)
• Great Southern (based in Albany)
• Kimberley (based in Broome)
• Mid West (based in Geraldton)
• Peel (based in Mandurah) Peel Chamber of Commerce & Industry
• Pilbara (based in Karratha)
• South West (based in Bunbury)
• Wheatbelt (based in Narrogin)

RCCWA will also work with government to encourage economic development; develop, protect and promote the general interests of trade, commerce and industry in regional WA; and promote and assist in the development of education and training for employment.

The need for strong and effective representation for commerce and industry outside the Perth metropolitan area has a long history in WA.

The statewide peak body has also established a strong link with the Centre for Regional Development and Research, based at Edith Cowan University's Bunbury campus. The joint launching of these two new and complementary organisations represents a major opportunity for regional, rural and remote communities in the State.

A single voice, representative of Peel hospitality and tourism businesses, to achieve a coordinated approach in:

• economic growth of the Hospitality & Tourism industries within the Peel region
• the development of strategic partnerships
• the triple bottom line of sustainability (social, economic and environmental)

Strategic Tourism Directions Plan

Peel Tourism Association (PTA) was formed to develop a cohesive Strategic Tourism Direction.

Peel Tourism Association is the unifying body of tourism stakeholders within the Peel Region. Peel Tourism Committee is an elected group of six Chamber of Commerce & Industry members consisting of a balanced representation of hospitality and tourism businesses chaired by an Executive Committee member of the Peel Chamber of Commerce & Industry. With ex-officio, non-executive members (one each) from PDC, and representation from each Shire/City in the Peel Region, Experience Perth and Tourism WA, Peel Tourism is a strong body of experienced industry stakeholders.

Peel Tourism meets regularly (every 3 weeks) and holds quarterly extended meetings with all members to keep them informed of the progress of marketing initiatives and to action key performance indicators and analyse outcomes.

Peel Tourism Association regularly updates its member database with emailed newsletter-style information.

Peel Tourism Association is active in the media with recent input on behalf of members for the Recreational Fishing Licences, the Freeway Bypass, the disruption to the Mandurah Train Line, Retail Trading Hours, the City Centre Precinct, and the Crab Fest.

Our Specialty Committee ‘Peel Tourism’ reinforces the great benefit to be achieved when individuals work together as a region to showcase and strategically market to increase the visitation to the entire region and to maximize customer spend.

Industry Partnerships

• Industry Stakeholders (Tourism businesses in the region.)
• Peel Chamber of Commerce and Industry (PCCI)
• Small Business centre (SBDC)
• Top Tourist Parks of Australia
• Caravan Industry Association of WA  (CIAWA)
• Peel Community Development Group (PCDG)
• Peel Development Commission (PDC)
• Visitor centres within the region
• Events Assist
• Regional Development Agency
• Challenger TAFE
• WINJAN
• West Oz Welcomers (WOW
• Experience Perth
• Tourism WA (TWA)

PCCI will use its resources to promote the benefits of Murray Districts Business Association (MDBA) and encourage membership growth and participation.

• Encourage existing and new members to join the new structure of the MDBA
• Encourage new and existing members to contribute to and participate in activities organised
• Act within the structure, and in accordance with the constitution of, the PCCI

The new structure would be encouraged to increase local membership, foster communications between members and voice concerns with regard to local issues that affect commerce in this particular locality.

The City of Mandurah and the Peel Chamber of Commerce and Industry with support from the Peel Development Commission have been working together to support the marketing and promotion of what was initially proposed as the ‘Mandurah Entertainment Precinct’. This is one of the initiatives agreed to by the Council following a forum of Central Area business earlier in the year when concerns about traffic management changes were discussed.

It was proposed that marketing and promotion of the precinct would be achieved through the creation and implementation of a marketing plan by a Steering Group comprising of business representatives within the precinct and endorsed by the majority of its business.

The Chamber, PDC and the City agreed that their support and financial contributions to the project was subject to:

• The Marketing Plan being initiated by a majority of business within the precinct.
• Business as committing to sustaining the plan, which will be medium term and has a marketing rather than advertising focus.
• Contributions being made by other stakeholders including business.

The proposed precinct broadly embraces business development and entertainment activities within the CBD. This area is concentrated on the businesses located between Gibson and Pinjarra, Mandurah Terrace and Sutton Streets, although activities conducted to improve these businesses will support the whole of Mandurah.

The City’s Southern City Strategy outlines the need to take a consolidated approach to regional development which identifies and utilises all key stakeholders. The City Centre Precinct Committee represent a group of significant stakeholders who make a considerable contribution to the local economy.

It is critical to the ongoing development of the City Centre to have the businesses involved in its promotion and development. This Committee has become a point of reference for the City’s officers and as a result is now a united and positive group wanting to actively be involved in improving their City.

The Professional Women’s Network (PWN) is a community of dynamic business and professional women in the Peel region, who meet regularly to network, learn new skills, share experiences, and create long lasting friendships.

The PWN is your resource for education, leadership training, personal and professional development, making contacts, and growing your business or career.

If connecting with other women to share stories and experiences while enjoying a glass of wine and some tasty nibbles and hearing from inspirational speakers is your idea of a great way to relax AND do business - then the PWN is what you’re looking for.

Here are some of the benefits offered by joining the Professional Women’s Network:

• Learn from successful entrepreneurs You’ll hear inspirational speakers talking about things that matter to women in business.  Hear from high-profile guest speakers and business owners – share their wisdom.
• You’ll connect with other professional like minded women in the region to create a lively, proactive community of business owners and professional women – no matter what business or profession you’re in.
• You’ll be sharing ideas and talking with people who are interested in helping you grow your business or further your career. Nothing works better than speaking to someone who understands.
• You’ll get access to highly valuable workshops, seminars and training like marketing, sales, human resources, business planning. Set and achieve your business goals with support. The PWN calendar of events includes workshops where you can improve your skills, and your business confidence.
• Develop your leadership skills – The PWN is committed to helping you be the best leader you can be. Numerous opportunities exist for you to stretch yourself beyond your comfort zone.
• Promotional Opportunities – Be a featured member at a PWN event in a business Spotlight or be a guest speaker at an event.
• You’ll be making new friends every time you attend an event.

Take this opportunity to connect, catch up with and learn from the amazing women of our community…you’ll be contributing to their success as well as your own.

Current financial members of the Peel Chamber of Commerce & Industry can register as a member of the Professional Women’s Network at no extra fee.

Management and senior level staff members of current financial members of the Peel Chamber of Commerce & Industry can register as a member of the Professional Women’s Network at a low fee of $55.00 inc GST per person per annum.

If you are not a member of the Peel Chamber of Commerce & Industry but you would like to join the Professional Women’s Network—then membership fee is only $255.00 incl GST per annum.