The City of Mandurah and the Peel Chamber of Commerce and Industry with support from the Peel Development Commission have been working together to support the marketing and promotion of what was initially proposed as the ‘Mandurah Entertainment Precinct’. This is one of the initiatives agreed to by the Council following a forum of Central Area business earlier in the year when concerns about traffic management changes were discussed.

It was proposed that marketing and promotion of the precinct would be achieved through the creation and implementation of a marketing plan by a Steering Group comprising of business representatives within the precinct and endorsed by the majority of its business.

The Chamber, PDC and the City agreed that their support and financial contributions to the project was subject to:

• The Marketing Plan being initiated by a majority of business within the precinct.
• Business as committing to sustaining the plan, which will be medium term and has a marketing rather than advertising focus.
• Contributions being made by other stakeholders including business.

The proposed precinct broadly embraces business development and entertainment activities within the CBD. This area is concentrated on the businesses located between Gibson and Pinjarra, Mandurah Terrace and Sutton Streets, although activities conducted to improve these businesses will support the whole of Mandurah.

The City’s Southern City Strategy outlines the need to take a consolidated approach to regional development which identifies and utilises all key stakeholders. The City Centre Precinct Committee represent a group of significant stakeholders who make a considerable contribution to the local economy.

It is critical to the ongoing development of the City Centre to have the businesses involved in its promotion and development. This Committee has become a point of reference for the City’s officers and as a result is now a united and positive group wanting to actively be involved in improving their City.